Let’s go kiddo – on the move since 1985

Remember the first time you rode a bike? Or the first time you threw your head back and really swung on a swing? That feeling of free, pure motion – it sounds sentimental, but that joy is what Edwards and Co is all about. We want you and your children to experience that together, right from the start. That's why we put so much thought into designing our buggies and travel systems – because they're not just about transport, they're about spending time exploring with your kids.

An idea is born – better strollers

Back in the olden days (aka the 80s) we just didn't have the baby transport options we have now. Buggies and prams were clunky and awkward, which most parents and babies just put up with.

Phillippa and Warwick Edwards saw that things could be different. In fact, they needed things to be different – they were expecting twins. They knew the side-by-side twin buggy systems wouldn’t work for them. They didn't just want transporting their twins to be easy, they wanted it to be fun. 

First steps: New Zealand’s first tandem twin stroller

The Edwards produced NZ's first tandem twin stroller, in 1986. At the time, The Phoenix buggy was revolutionary – and parents loved it.

In 1988, the couple discovered the Evenflo brand in the US, and fell in love with it's innovation and practicality. Again, this was cutting edge baby technology in NZ. They brought a capsule carseat, the innovative Discovery carseat, and more stroller designs to the country for the first time.

With an eye for quality and a knack for knowing what parents needed, the Edwards became a key car seat and buggy distributor to retailers all over the country. 

Philippa Edwards with sister Suzy, her three boys and the ‘Phoenix’ tandem stroller. Photo taken in Auckland, NZ, circa 1986.

Growing up – Edwards and Co

Almost 30 years later, the brand has grown up.

Edwards & Co have gone back to our roots: using our own experience and design. The new range includes integrated capsules and bases, and versatile strollers and buggies with reversible seats, so you can look at your baby as you go. They're easy and – dare we say – fun for parents and kids.

Now we're competing with a huge market of buggies, strollers, capsules, and every possible baby accessory you could imagine. It's a far cry from 1985.

But our brand still stands out. We believe in quality, practicality, safety...and most importantly, joy.

This parenting gig is tough, no matter how many useful doohickeys you buy. We can't promise you'll love every minute, but we can promise you an easier ride.

And once you get going, you should be able to look down at your kiddo's adorable little face and see their joy as they move through the world. That's what it's all about, after all.

So let's go, kiddo. Check out the Edwards & Co range now